Tuesday, June 25, 2013

Scandavian Success Down Under?

The Australian V8 Supercars series has been growing not only its presence in Australia, but worldwide. This year is the debut season for the "Car of the Future" but two new manufacturers, Nissan with their Altima and Mercedes-Benz AMG with their E63,  joined the Aussie powerhouses of Ford AU and Holden. Expanding the international presence of V8 Supercars brought a new race to the Circuit of the Americas in Austin, Texas. The 2014 season will mark the return of a brand who has found success racing down under: Volvo.

Volvo last raced in Australia during the 1990's and even won the Aussie Touring Car tittle in '86. The Swedish car maker is bringing its S60 model and its factory team Polestar Racing to team up with Gerry Rogers Motorsports to become what will be the fifth make in the championship. Volvo bringing its factory team shows they are there not only to compete, but to win.

Series officials are contemplating if a limit on the number of manufacturers should be installed.
Rumors are going that the limit would be either 5 or 6. I believe that manufacturers see V8 Supercars is what the future of touring car racing and see Australia as a potential market that is growing along with its national racing championship.

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